In 2006 when Thermodyne Vial contact us to design their website, the low quality of their actual design (not only website) worked as a starting point for long term re branding. Their design were just the opposite to the main concepts to commmunicate with the selling of Mack Trucks.

Reflect the two main concepts behind the company: the boldness, strong and security concepts that Mack Trucks already have, and reinforce them with their history background - since 1947 - adding trustness andcommitment to work.

By showing boldness, security on one hand and history background as their Unique Selling Proposition their new visual identity starts to flow more nicely with the desire image, and more accurate with their market consumers too.